The countdown to Google Analytics forcing everyone to use GA4 has officially begun. If this left you feeling a little scared or unsure then you've come to the right place. Follow our step-by-step guide to setting up GA4. Table of Contents How to setup GA4? Should I enable data collection ...

Unfortunately GA4 doesn't have the ease of sharing a template that Universal Analytics offers. Hopefully this feature will be rolled out soon. Here we provide a step-by-step approach to building your own custom GA4 exploration. Table of Contents Navigating to GA4 explorations Getting star ...

There are many steps to making your migration from Universal Analytics to GA4 a success and a big one is to quality check (QA) your data. In this blog we'll walk you through the process and provide you with a free templates that you can use with your own data. Session data parity between Univer ...

A new campaign type has been introduced by GoogleAds. The Performance Max campaign is replacing the Smart Shopping and Local campaigns with a new all inclusive approach. Advertisers can start upgrading their Smart Shopping and Local Campaigns now but soon all Smart Shopping Campaigns will be automa ...

Creating alerts in your Google Analytics account is a great idea as you can get an email whenever something unexpected happens with your web or app traffic. This has been one of my favorite pro-tips when giving a Google Analytics training. While GA4 no longer has custom alerts, it does offer a new ...