Learn the benefits of Google Tag Manager and how to use Google Tag Manager with Google Analytics. Data Lumination offers a hands-on workshop geared towards both digital marketers and website professionals. Trainings are offered both in-person and online.
We walk you thru the implementation and Google Tag Manager platform. Each trainee is granted access to a custom sandbox environment where you can practice implementing Google Analytics with Google Tag Manager. You'll also learn custom event tracking, experiment with new concepts, and much more. Since we want you to get as much out of this training as possible, attendees will be given a copy of any seminar materials and are encouraged to ask questions.
Sample Google Tag Manager Training Agenda
- GTM 101
- Definitions
- Benefits of using Google Tag Manager
- Walk-thru of implementation
- How to use Google Tag Manager
- Triggers
- Tags
- Variables
- Pixel implementations
- Preview and publishing
- How to use Google Tag Manager with Google Analytics