If you ever get a call or email from someone claiming to be your "dedicated account strategist" or from some performance team at Google do yourself a favor and hang up. Who are these GoogleAds representatives / strategists? These Google Ads representatives are likely contractors paid a low h ...
GA4 is definitely different. Some things are great, others not so much. Here are the top 3 things I'd like to see in Google Analytics GA4. Annotations This is such a valuable resource. You can easily find important events to explain certain data points like if the site crashed or the trackin ...
Have you been looking at your search terms report only to find that your ads are continuing to appear for queries that you previously added as negative keywords? Not to worry, we explain why this happens and how to fix it in this blog post. Just a warning, you may find yourself eye-rolling as you r ...
Take this fun personality quiz to see which Google Analytics report best matches your personality. Anyone from a Google Analytics newbie to an expert can enjoy this quiz. Our Recent Blog Posts
GoogleAds forced everyone to transition their Smart Shopping and Location campaigns into Performance Max (PMax) campaigns earlier this year. If you didn't make the transition by a certain date then GoogleAds automatically transitioned your campaigns on your behalf. If this happened with your campai ...
